Developing A Strong Trademark And Copyright Strategies Can Be Vital To A Business

A company’s trademarks, whether in the company’s name, or likeness, or in that of its products, are crucial to protecting the goodwill generated through its investment in people and capital. It is significant to its brand, as it helps identify and protect the integrity of a brand, and ensures that the company distinguishes itself from its competitors. The trademark also readily informs the consumer that the goods or services are of a certain quality or standard. The goodwill derived from a strong trademark can improve business by giving the consumer a positive impression about the product and doing business with the company itself.

Trademark rights arise from actual use of a name, logo or symbol in the marketplace. There are several actions that a company can take in order to protect its trademark portfolio, namely its registered trademarks, service marks, unregistered trademarks, domain names and corresponding copyrights.

A first suggestion is to develop a strategy to determine which marks are important, and how, where and when the trademark rights are to be asserted. This action includes determining which legal jurisdictions are important from a business and marketing perspective. Once a trademark attorney has conducted the necessary trademark searches and cleared a proposed mark, it is advisable to rapidly file for a federal trademark registration. The timing of an application for registration is also critical because typically the first to file takes priority over subsequent filings in respect of identical or similar marks. Once the proposed mark is registered, it is important to note the registration date and the renewal date in order to ensure continuous protection of the mark.

Another action relates to trademark usage. In managing a trademark portfolio, it is important to ensure that rights do not lapse due to non-use of the mark. Depending on the relevant jurisdiction, the ownership rights to a mark may lapse if the mark has not been used for a period of three to five years. It is important to implement programs based on a competent attorney’s advice to ensure continued use, or at least a seasonal or rotational use of marks to prevent cancellation or revocation of them. It is also advisable to ensure correct usage of the marks because they can lose their distinctiveness and value if they become eroded.

A recommended strategy to maximize the value of a trademark portfolio is to be vigilant and to take swift action to prevent infringement or deal with it accordingly when it is detected. The owner of a trademark portfolio must be prepared to take action to preserve rights by employing both defensive and offensive strategies. Defensive strategies, including marking the products with TM, SM and ® symbols can help reduce legal fees and establish legal damages through fair warning to would-be infringers. Defensive tactics also include conducting consistent surveillance of the market place and the competitors’ activities, and educating the consumer on how to identify genuine products as well as alerting them of infringing products.

Numerous offensive strategies are advisable as well. For instance, a company can appeal or oppose the registration of marks that are identical or confusingly similar to its own marks. It is also advisable to issue cease and desist letters, or publish warnings when infringement is detected.

In taking these actions, it is advisable to seek the best legal consultation regarding the management of the trademark portfolio, itself, as well as determining the instances and nature of potential infringement. Leading trademark counsel are also effective advocates that can provide advice and counsel on how to deal with infringement, through amicable resolution or an enforcement action if necessary.

Therefore, choosing the best law firm that is qualified to provide sound legal advice on trademark and copyrights related matters is a critical issue for any business venture. Good advice can mean a strong brand in the marketplace that serves to protect capital investment and deter infringement by competitors. The alternative is erosion of goodwill with customers, and easy infringement. The latter may mean loss a fortune in human and financial.

Beware of Fake Designer Clothing and Fashion Accessories

The selling of fake or counterfeit designer clothing and fashion accessories online is a booming business and more and more people are finding out the hard way that that it is easy to get riped off when trying to save some money when buying designer clothes and fashion accessories online. To start with, if the deal seems just too good to be real then it most likely is.

Fake designer goods are virtually without exception inferior products, so if you intentionally buy knock off designer products then you have no right to complain when you finally see what you get. Cheap fabrics, crooked stitching, glue blobs on sneakers and buttons that quickly fall off are standard on fake designer products.

The real tragedy of course, is when someone pays good money for a designer product and an inferior counterfeit product arrives at their door step. They so many times have no recourse either, because it was shipped from some obscure Asian country where counterfeiting is a crime that is only winked at.

This is why you should always check your source before you hand over your money. Many Asian countries are literally flooded with counterfeit products, so you should always avoid buying high end designer products that are shipped from them. Also, it is now a legal requirement that all websites have full contact information listed on them.

If they don’t have all of the required contact information listed then there is an obvious reason why. A legitimate dealer will always have contact information listed, so clients can easily get in touch with them. An unscrupulous dealer on the other hand, won’t list it, because when a client contacts them it is always to complain and to try to get a refund.

Motorcycle LED Lights – Your Motorcycle Accessories!

First you have to keep in mind that quality is everything of concern with these lights. You certainly may always get everything that you in fact pay for, and your motorcycle led lights certainly can be considered as no exception to this particular rule. As you may be riding your motorcycle in every conditions, so you just have to be sure that all the light products are water proof. You also have to be sure that enough of wire is provided along with these motorcycle LED lights so that they can be installed easily anywhere on your bike.

You also should have a long time warranty against these lights so that you can always get your replacement when they are just not working. In case you are just purchasing a good quality product then failures may be very rare as these lights are always made from best quality products. You also have to be sure that you get the right product that actually suits your bike in order to achieve the perfect looks for your motorcycle. You can always manage to get a wide variety of shapes and colors and always keep in mind that any motorcycle LED lights may not just be right for any type of job, so always make a wise decision.

Always try to understand the importance of these lights so it is very much capable to add all the ground effects to your best motorcycle. You certainly can choose to light your motorcycle engine and mirrors along with number plates and side indicators. Placing a LED light under the seat may always add lots of fun and excitement to your riding. You can also make use of some of the best quality state of the art type of motorcycle LED lights so that you cab just be sure that you get the best light display. They certainly can be used to decorate the border of your bike and you can always make use of different color to decorate your motorcycle.

You can always make use of 3 Watts or even 5 Watts motorcycle LED lights in place of head lights and a combination can certainly work its miracle. These types certainly are more brighter as compared to any other standard bulb. You have to keep in mind that the amount of light reflected by these bulbs certainly may depend a lot on the size and type of reflectors that are used in the motorcycle head lamps. So, you just can distribute these LED motorcycle lights at various places in your motorcycle and get the best use out of it.

Cost Efficiency and Performance Drives Organizations to Cloud Computing

In the past decade there have been various achievements for the IT world and amongst that Cloud Computing is a very important one. Cloud Computing has consistently evolved and has turned into an ultimate IT solution for any organizations computing needs.

With all the benefits that Cloud Computing offers to users the major ones being reduction in capital costs and improved efficiency it makes an organization very flexible. The USP of Cloud has always been cost savings for the organizations. It also brings the organizations load of looking after maintenance and support activities. In addition to that it also allows the users to shift focus to more important business activities thereby increasing productivity.

Even though there have been various issues with the cloud initially but now more and more businesses are moving to the cloud and making use of the latest in technology to give their businesses a competitive edge over others. SMB's also have embroidered the cloud given the cost advantages it provides to the company. And large organizations that adopt cloud computing usually do so as way to transfer their not so important aspects of business to the cloud resulting cost reduction for the company.

The Cloud is used in various ways:

Many people know cloud computing as a single solution. However, there are various ways to deploy a cloud solution based on an organizations requirements and budget. The Cloud is split into three delivery models viz. the Public Cloud, the Private Cloud and the Hybrid Cloud.

Many users adopt the Public Cloud model which is third party service often provided for a fee or rent for using the computing resources of the service provider. On the contrary, a Private Cloud is a set-up on the organization premises to be used exclusively by the business and partners only. It may be cost to deploy a private cloud but it has its own set of advantages as well including increased security and controlled access to data. A Hybrid Cloud on the other hand is combining the public and the private cloud. It makes possible use of both the cloud environments by shifting the work according to the needs.

With competition intensifying day by day it is necessary for businesses to switch to more modern and flexible IT solutions like Cloud Computing and reduce their dependence on traditional systems. However, it is also necessary to make a proper analysis of all the three models of Cloud computing before choosing anyone for the organization.

The Cloud is a very useful IT solution and businesses need to assess their requirements properly to deploy the correct model and make use of this highly efficient technology and boost their productivity.